One of Southwest Airlines' goals is to get consumers to fly on trips of about 100 to 700 miles instead of driving. Southwest is focusing on __________.
A) identifying the threat of new competitors
B) establishing customer bargaining power
C) establishing a substitute good or service
D) establishing supplier bargaining power

Question

Quizplus · Accepted Answer

Southwest Airlines aims to offer flights as an alternative to driving for trips within the range of 100 to 700 miles, thereby establishing air travel as a substitute good or service for driving.

One of Southwest Airlines' Goals Is to Get Consumers to Fly