Decisions regarding product adoption, development, branding, and positioning fall under which element of the marketing mix?
A) price
B) product
C) place
D) distribution
E) promotion

Question

Quizplus · Accepted Answer

Marketing focuses on the four P's-product, price, place (or distribution), and promotion-also known as the marketing mix. Product management involves such key management decisions as product adoption, development, branding, and product positioning.

Decisions Regarding Product Adoption, Development, Branding, and Positioning Fall Under