The most typical objective for promotion is to
A) inform customers of new product offerings.
B) increase demand for a product.
C) remind consumers of a product benefit.
D) stabilize sales.
E) avoid having to use a push strategy.

Question

Quizplus · Accepted Answer

Firms use promotion for many reasons, but typical objectives are to stimulate demand, to stabilize sales, and to inform, remind, and reinforce customers. Increasing demand for a product is probably the most typical promotional objective.

The Most Typical Objective for Promotion Is to