Built Right Electronics recently unveiled its new tablet at a consumer electronics show. Members of the company's top management interacted with the media during the show and, subsequently, several media outlets wrote articles about the new tablet and its features. This scenario exemplifies
A) test marketing.
B) publicity.
C) personal selling.
D) advertising.
E) distribution.

Question

Quizplus · Accepted Answer

Publicity is nonpersonal communication transmitted through the mass media but not paid for directly by the firm. A firm does not pay the media cost for publicity and is not identified as the originator of the message; instead, the message is presented in news story form.

Built Right Electronics Recently Unveiled Its New Tablet at a Consumer