Smart Talk develops a smartphone with a state-of-the-art camera, allowing customers to use their phones as their main photo and video device. This smartphone is currently experiencing the declining sales curve and declining profits that are characteristic of the maturity stage. What is a reason for this decline in sales and profits?
A) limited consumer awareness
B) limited product acceptance
C) too much money spent on research and development
D) lack of emphasis on the product's benefits
E) severe competition

Question

Quizplus · Accepted Answer

The maturity stage is characterized by severe competition and heavy expenditures. Sales continue to increase at the beginning of the maturity stage, but then the sales curve peaks and starts to decline while profits continue to decline.

Smart Talk Develops a Smartphone with a State-Of-The-Art Camera, Allowing