Which statement best characterizes the use of digital communication?
A) Digital communication makes it harder for businesses to conduct marketing research.
B) The use of digital communication eliminates the need for advertising.
C) The use of digital communication is limited, because it is slow.
D) Digital communication has helped not only businesses, but government agencies as well.
E) For digital communication to appeal to a broad market, it must become less expensive.

Question

Quizplus · Accepted Answer

Because it is fast and inexpensive, digital communication is making it easier for businesses to conduct marketing research, provide and obtain price and product information, and advertise, as well as to fulfill their business goals by selling goods and services online. Even the U.S. government engages in digital marketing activities-marketing everything from Treasury bonds and other financial instruments to oil-drilling leases and wild horses.

Which Statement Best Characterizes the Use of Digital Communication