Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?
A) A collection letter
B) A sample product
C) An order form
D) A postage-paid reply card

Question

Quizplus · Accepted Answer

A collection letter is typically sent to request payment for past due amounts, not to encourage immediate purchase or action on a buying impulse. The other options are direct tools to facilitate or encourage a purchase.

Which of the Following Items Included with a Sales Letter