Which of the following is NOT an effective practice when preparing a news release?
A) Sending the release to the media before the event occurs
B) Leaving room in the margin of the news release form for further editing
C) Including a tentative headline in all-capital letters to help editors identify the story
D) Providing the summary of the story and the newsworthy information in the closing paragraphs

Question

Quizplus · Accepted Answer

Effective news releases should present the summary and newsworthy information at the beginning, following the inverted pyramid structure, not in the closing paragraphs. This ensures that the most important information is seen first by editors and readers.

Which of the Following Is NOT an Effective Practice When