When using the persuasive approach to write a sales letter for a new product, you should begin by:
A) asking for the desired action on the part of the reader.
B) presenting benefits that generate the reader's interest.
C) getting the reader's attention in the opening sentence.
D) providing information that will generate a desire on the reader's part.

Question

Quizplus · Accepted Answer

Getting the reader's attention in the opening sentence is crucial in a persuasive sales letter to ensure the reader continues reading.

When Using the Persuasive Approach to Write a Sales Letter