Some companies create separate Web sites for each country in which they do business; this is called _____ of a Web site.
A) standardization
B) localization
C) centralization
D) generalization

Question

Quizplus · Accepted Answer

Localization refers to adapting content to meet the language, cultural, and other unique needs of local markets. This can involve creating separate Web sites for each country in which a company does business in order to tailor the content to local preferences and customs. Standardization refers to using the same content across all markets, while centralization refers to consolidating resources and decision-making in one central location. Generalization is not a term typically used in the context of Web site development.

Some Companies Create Separate Web Sites for Each Country in Which