E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
A) brokerage
B) merchant
C) informediary
D) subscription

Question

Quizplus · Accepted Answer

The description given matches the characteristics of the informediary model of e-commerce, which involves collecting consumer and business data and then selling this data to other companies for marketing purposes. This is different from the brokerage model, where the e-commerce site acts as a middleman between buyers and sellers and earns a commission, and the merchant model, where the e-commerce site itself sells products directly to customers. The subscription model involves customers paying a regular fee for access to a service or product.

E-Commerce Sites That Use the _____ Model Collect Data on Consumers