Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?
A)Cost per click rate(CPC)
B)Cost per thousand (CPM)
C)Click-through rate (CTR)
D)Cost per impression rate (CPI)

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is the term computed by dividing the number of clicks an ad gets by the total impressions bought. Cost per click rate (CPC) is the cost advertisers pay for a single click on their ad, cost per thousand (CPM) is the cost per 1,000 impressions, and cost per impression rate (CPI) is the cost advertisers pay for each impression of their ad.

Which of the Following Terms Is Computed by Dividing the Number