A common example of the use of association methods where a retailer can mine the data generated by a point-of-sale system, such as the price scanner you are familiar with at the grocery store is referred to as:
A) sequencing.
B) linkage analysis.
C) clustering.
D) market basket analysis.

Question

Quizplus · Accepted Answer

Market basket analysis is a data mining technique used by retailers to discover associations between items. It analyzes the items that customers buy together to find patterns and correlations in large datasets, such as those generated by point-of-sale systems in grocery stores. This information can help in product placement, promotions, and inventory management.

A Common Example of the Use of Association Methods Where