MATCHING
-code
A) theory that suggests media messages have long-term influence
B) the construction of a meaningful message
C) theory that suggests opinion leaders mediate media messages
D) set of rules that govern the use of visual and linguistic signs
E) theory that sees audiences as helpless to resist media messages
F) theory that explains why people engage with the media they do
G) many meanings
H) qualitative research method based upon direct observation
I) deciphering the meaning of a message
J) many values
Correct Answer:
Verified
Q1: MATCHING
-polysemy
A) theory that suggests media messages have
Q2: MATCHING
-polyvalence
A) theory that suggests media messages have
Q3: MATCHING
-encoding
A) theory that suggests media messages have
Q4: MATCHING
-decoding
A) theory that suggests media messages have
Q6: MATCHING
-ethnography
A) theory that suggests media messages have
Q7: MATCHING
-hypodermic needle
A) theory that suggests media messages
Q8: MATCHING
-two-step flow
A) theory that suggests media messages
Q9: MATCHING
-cultivation analysis
A) theory that suggests media messages
Q10: MATCHING
-uses & gratifications
A) theory that suggests media
Q11: Which traditional view of audiences suggests that
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