Which of the following is NOT an advantage of using psychographic information?
A) It is less expensive than interviews.
B) It shows what the audience finds important.
C) It helps a communicator choose the best appeal for the audience
D) It offers objective, measurable data about the audience.
E) None of the above.

Question

Quizplus · Accepted Answer

Psychographic information, which includes values, attitudes, interests, and lifestyle information, is subjective and interpretive rather than objective and measurable. This type of data is more about understanding the qualitative aspects of an audience's behavior and preferences, unlike demographic data which is objective and quantifiable.

Which of the Following Is NOT an Advantage of Using