Many products are sold with the promise, "Try it for 30 days and if you do not like it send it back." Despite this, many people do not send products back, even those with which they are not happy. Which statement best explains this?

Question

Quizplus · Accepted Answer

Loss aversion explains this behavior as people tend to prefer avoiding losses rather than acquiring equivalent gains. The effort and perceived loss of returning the product may outweigh the dissatisfaction with it.

Many Products Are Sold with the Promise, "Try It for 30