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In Using Industry Benchmarking and Comparisons

Question 72

Multiple Choice

In using industry benchmarking and comparisons:


A) The industry averages are valuable because they apply to all firms within an industry.
B) One should avoid generalizations such as current ratios should be 2 to 1.
C) One gains valuable projections and forecasts.
D) Industry averages are universally applicable because they mask the effects of firm size.

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