Which of the following must be captured, stored, and calculated to measure the frequency dimension of the RFM approach?
A) The number of purchases within a given period
B) The date of the most recent purchase
C) The date of the first purchase
D) All of the above

Question

Quizplus · Accepted Answer

The frequency dimension of the RFM (Recency, Frequency, Monetary) approach specifically measures how often a customer makes a purchase, which is captured by the number of purchases within a given period.

Which of the Following Must Be Captured, Stored, and Calculated