When examining the analytic application of market basket analysis, which business question is not being asked?
A) What products should I combined to create a bundle offer?
B) Should I combined products based on slow-moving and fast-moving characteristics?
C) What customer is buying what product at what location?
D) Should I create a bundle from the same category or a different category line?

Question

Quizplus · Accepted Answer

Market basket analysis typically focuses on understanding the relationships between products purchased together rather than analyzing customer-specific buying patterns at different locations. It's more about product combinations and their performance rather than individual customer behaviors across locations.

When Examining the Analytic Application of Market Basket Analysis, Which