Which of the following is true of earned digital media?
A) It is developed as a source of information about a company's products.
B) It is organic, not initiated or paid for by a company.
C) It most often appears at the top of the page of an internet search.
D) It enables companies to target specific people to receive advertisements.

Question

Quizplus · Accepted Answer

Earned digital media refers to publicity gained through promotional efforts other than paid advertising, such as customer reviews, social media mentions, or word-of-mouth, which are organic and not directly initiated or financed by the company.

Which of the Following Is True of Earned Digital Media