Imagine a company wants to send a follow-up email to its best customers immediately after a purchase. However, email addresses were not collected from the customers at the time of purchase. This is an example of missing the data quality of ________.
A) accuracy
B) timeliness
C) consistency
D) variety

Question

Quizplus · Accepted Answer

Timeliness is the correct answer because the data (email addresses) needed to send the follow-up emails immediately after a purchase was not collected at the time of the transaction, indicating a failure to capture the data in a timely manner.

Imagine a Company Wants to Send a Follow-Up Email to Its