Berta enjoys traveling and often takes the train because it offers 10 percent off her tickets since she is a military veteran. Which pricing objective does this example best represent?
A) creating prestige
B) making products more affordable to certain people
C) attracting and building a customer base
D) making a profit and return on investment
E) matching or beating the competition and building market share

Question

Quizplus · Accepted Answer

The discount offered to Berta for being a military veteran is aimed at making products more affordable to certain people, in this case, those who have served in the military. This pricing strategy is used to acknowledge and reward their service, making the service more accessible to them.

Berta Enjoys Traveling and Often Takes the Train Because It