During which stage of the product life cycle are there start-up costs for production, marketing, and distribution?
A) pre-production
B) introduction
C) decline
D) maturity
E) growth

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, companies face start-up costs for production, marketing, and distribution as they are introducing the product to the market and trying to build awareness among consumers.

During Which Stage of the Product Life Cycle Are There