Unshakeable Smoothies has an outstanding reputation in the community thanks to its many charitable donations. The company's reputation is an example of ________, a type of ________.
A) a dividend; current liability
B) goodwill; owners' equity
C) goodwill; intangible asset
D) a receivable; tangible asset
E) liquidity; fixed asset

Question

Quizplus · Accepted Answer

Goodwill is considered an intangible asset because it represents the value of a company's brand name, customer base, customer relations, employee relations, and any patents or proprietary technology. It is not a physical asset but has value for the company in the marketplace.

Unshakeable Smoothies Has an Outstanding Reputation in the Community Thanks