Which of the following is an item of low-involvement buying?
A) a smartphone
B) a laptop
C) a pair of socks
D) an insurance plan

Question

Quizplus · Accepted Answer

Low-involvement purchases typically require less research and decision-making effort on the part of the consumer due to their lower cost and risk. A pair of socks is an example of a low-involvement item because it is generally inexpensive and carries minimal risk in terms of satisfaction or performance.

Which of the Following Is an Item of Low-Involvement Buying