________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.
A) Sales promotion
B) Direct marketing
C) Personal selling
D) Publicity
E) Advertising

Question

Quizplus · Accepted Answer

Personal selling involves a direct conversation between a salesperson and a potential customer. The goal of personal selling is not only to make an immediate sale but also to build a long-term relationship with the customer, leading to repeat business and increased profitability. Personal selling emphasizes two-way communication, allowing the salesperson to understand the customer's needs and tailor their approach accordingly. Sales promotion, direct marketing, publicity, and advertising are all important marketing tools, but do not necessarily involve the same level of personalized relationship building as personal selling.

________ Is a Two-Way Communication Process with the Goal of Securing