Gillette sends out a free razor to induce switching from an older model. This is an example of using ________ as the sales promotion approach.
A) coupons
B) premiums
C) product sampling
D) comparative parity method
E) product placements

Question

Quizplus · Accepted Answer

Product sampling is the approach where the company provides a free sample of its product to consumers to encourage them to try it out and potentially switch to using it. In this case, Gillette is offering a free razor to induce switching from an older model which qualifies as product sampling.

Gillette Sends Out a Free Razor to Induce Switching from an Older