________ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader.
A) Pioneering
B) Comparative
C) Competitive
D) Institutional
E) Covert

Question

Quizplus · Accepted Answer

Comparative advertising, which directly compares your product to competitors', is common in the maturity stage to sway consumers from rival brands. However, if your brand is the leader, engaging in comparative advertising can give free publicity to competitors and potentially diminish your brand's perceived superiority.

________ Advertising Is Common During the Maturity Stage of the Product