You should be careful when using ________ pricing, as it is always possible that the quantity demanded will not match the marketing manager's forecast.
A) cost-plus
B) psychological
C) value
D) average-cost
E) prestige

Question

Quizplus · Accepted Answer

Average-cost pricing can lead to mismatches between forecasted and actual demand because it doesn't account for changes in demand or competition, potentially resulting in overproduction or underproduction.

You Should Be Careful When Using ________ Pricing, as It