Effectively communicating a product's differential advantages is at the heart of positioning strategy, and exposure to these elements spurs the customer to develop perceptions of value and a subsequent understanding of the value proposition.

Question

Quizplus · Accepted Answer

The statement is true. Communicating a product's differential advantages is crucial in developing a positioning strategy that influences the customer's perceptions of value and understanding of the value proposition.

Effectively Communicating a Product's Differential Advantages Is at the Heart