Under the FTC's advertising substantiation program, if the FTC attacks an ad the usual result is that the advertiser agrees to stop running the ad.

Question

Quizplus · Accepted Answer

This is because the FTC's primary goal is to ensure that advertisements are truthful, not to impose fines or penalties on advertisers. Typically, if the FTC finds that an ad is misleading or deceptive, the advertiser will agree to modify or discontinue the ad in question in order to avoid further scrutiny from the FTC or potential legal action.

Under the FTC's Advertising Substantiation Program, If the FTC Attacks