When a company underpromises but overdelivers with respect to its services, it is said to be practicing ________ management.
A) inferior service
B) change
C) customer salience
D) customer expectations
E) total quality

Question

Quizplus · Accepted Answer

When a company underpromises but overdelivers with respect to its services, it is practicing managing customer expectations. By setting realistic expectations, and then exceeding them, companies can create a positive experience for customers and build loyalty. This approach is known as expectation management.

When a Company Underpromises but Overdelivers with Respect to Its