The benefit or advantage of having an established business and secured customers is:
A) trade dress
B) trade secret
C) goodwill
D) brand name
E) none of the other choices

Question

Quizplus · Accepted Answer

Goodwill refers to the value of a business that is beyond its physical assets, such as its brand reputation, customer relationships, and established market position. Having an established business and secured customers provides a level of goodwill that can be valuable to the business in terms of attracting new customers and retaining existing ones. Trade dress, trade secret, and brand name are all important components of a business, but they do not necessarily rely on an established business and secured customers to have value. Therefore, C is the best choice.

The Benefit or Advantage of Having an Established Business and Secured