Nike does not sell televisions, but suppose some company began to market televisions called Nike. That would be:
A) cybersquatting
B) slander of title
C) dilution
D) trespass
E) none of the other choices; there is no legal problem

Question

Quizplus · Accepted Answer

Dilution is the correct answer because it refers to the weakening of a famous trademark's power due to its unauthorized use by others, particularly in a way that diminishes the trademark's distinctiveness or tarnishes its image. If a company started selling televisions under the name "Nike," it could dilute the Nike brand, known for athletic apparel and equipment, by blurring the brand's distinctiveness.

Nike Does Not Sell Televisions, but Suppose Some Company Began