Barb's Butters recently changed the shape of its packages from a pouch to a tub because product testing revealed that the tubs created less mess for consumers. Which of the following package objectives does the change in shape exemplify?
A) usage promotion
B) aesthetic
C) communication
D) harmony
E) protection

Question

Quizplus · Accepted Answer

The change in shape from a pouch to a tub is aimed at making the product easier and less messy to use, promoting usage and convenience for consumers. Therefore, the objective of this packaging change is usage promotion.

Barb's Butters Recently Changed the Shape of Its Packages from a Pouch