Nickelodeon and Marriott partnered to create a kid-friendly chain of vacation-oriented hotels. Which of the following types of cobranding relationships does this exemplify?
A) colocation
B) multiple company venture
C) joint venture
D) internal brand combination
E) merger

Question

Quizplus · Accepted Answer

This exemplifies a joint venture, as Nickelodeon and Marriott have partnered to create a new chain of hotels.

Nickelodeon and Marriott Partnered to Create a Kid-Friendly Chain of Vacation-Oriented