The characters from the popular cartoon show "SpongeBob Square Pants" can be found on a variety of merchandises such as clothing, toys and video games. Yet, the original creator of the show does not produce any of the items. This is an example of licensing the brand name to other manufacturers.

Question

Quizplus · Accepted Answer

Licensing the brand name means giving permission to other manufacturers to use the brand name and produce merchandises. In this case, the original creator of SpongeBob Square Pants has licensed the brand name to other manufacturers who produce clothing, toys, and video games.

The Characters from the Popular Cartoon Show "SpongeBob Square Pants