Concentrated target marketing is often used by ________.
A) large companies to dominate a market
B) start-up firms to enter a market as a focus player
C) multinational companies to enter a new market
D) software consulting firms that use Internet marketing
E) large e-commerce businesses to attract new customers

Question

Quizplus · Accepted Answer

Concentrated target marketing is a strategy used by start-up firms to enter a market as a focus player. This strategy involves focusing all marketing efforts on a specific market segment that has been overlooked or underserved by larger competitors. By doing so, the start-up firm can carve out a niche for itself in the market and establish itself as a specialist in that area. This can help the firm gain traction and build a loyal customer base, which can be critical for long-term success.

Concentrated Target Marketing Is Often Used by ________