In the context of segmentation of customers in database marketing,__________is a variable that includes gender, age, income, and marital status.
A) strategical information
B) geographical information
C) psychographic information
D) demographic information
E) Select

Question

Quizplus · Accepted Answer

Demographic information includes variables such as gender, age, income, and marital status. It is frequently used in database marketing to segment customers based on their characteristics and target specific groups with tailored messaging and promotions.

In the Context of Segmentation of Customers in Database Marketing,__________is