A company wants to create an association between two stimuli: marketing information and attitude. The company is relying on ________.
A) cognitive affiliation
B) organizational learning
C) cognitive association
D) operant conditioning
E) classical conditioning

Question

Quizplus · Accepted Answer

The company is relying on classical conditioning, which involves forming an association between two stimuli through repetitive pairings. In this case, the marketing information is the conditioned stimulus, and the desired attitude is the unconditioned response. Through repeated exposure to the marketing information, the company hopes to create a conditioned response of a positive attitude towards their product or brand.

A Company Wants to Create an Association Between Two Stimuli