If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0, this means that any marketing program must generate at a minimum $4.00 in revenue for every ________ in marketing expenditure.
A) $1
B) $20
C) $100
D) $200
E) $5

Question

Quizplus · Accepted Answer

A ROMI of 4.0 means that for every $1 spent on marketing, the program generates $4 in revenue. Therefore, the correct answer is A.

If a Low-Risk Marketing Program Has a Return on Marketing