Bjorn felt that the focus groups did not give him enough quantitative information to make a decision, so he directed his managers to conduct surveys online and look for secondary research. Which characteristic of Big Data is Bjorn trying to achieve?
A) volume
B) velocity
C) variety
D) veracity
E) value

Question

Quizplus · Accepted Answer

Bjorn is seeking to achieve "variety" in his data collection by incorporating different types of data sources (surveys and secondary research) in addition to the qualitative data from focus groups. This approach allows for a broader spectrum of information, which is a key aspect of the variety characteristic in Big Data.

Bjorn Felt That the Focus Groups Did Not Give Him