It has been demonstrated for some products that exposure to television advertisements influences the number of brand-specific keyword searches conducted online by customers. In this instance, the conclusion drawn is based on attribution.

Question

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Attribution refers to the process of attributing a cause or reason for a certain behavior or outcome. In this case, the behavior being studied is the number of brand-specific keyword searches conducted online by customers, and the cause or reason being attributed is exposure to television advertisements. Therefore, the conclusion is based on attribution.

It Has Been Demonstrated for Some Products That Exposure to Television