Customer satisfaction and customer loyalty, two metrics used by brand managers, are metrics used in customer relationship management.

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Customer satisfaction and customer loyalty are both important metrics in customer relationship management. Customer satisfaction measures how satisfied a customer is with a brand's products or services, while customer loyalty measures how likely a customer is to continue doing business with a brand. Both metrics are used by brand managers to build long-term relationships with customers and maximize customer lifetime value.

Customer Satisfaction and Customer Loyalty, Two Metrics Used by Brand