Which of the following is most likely to be considered a goal rather than an objective?
A) to improve customer satisfaction ratings to 95 percent
B) to increase ROI by 20 percent
C) to be the leader in one's field
D) to reduce the cost of scrap material to less than one percent of total manufacturing cost
E) to get five new distributors

Question

Quizplus · Accepted Answer

"To be the leader in one's field" is a broad, long-term aspiration that is typically considered a goal. The other options are specific and measurable, indicating more short-term objectives to achieve a particular goal.

Which of the Following Is Most Likely to Be Considered