Sean attributes the success of his video game arcade to advertising on the most popular website for gamers. Recently, the website raised ad prices, so Sean has cut his advertising in half. He believes that positive word-of-mouth will be enough now that his game is well established. However, sales are slipping. Of the five primary activities in the value chain, this problem is most likely to occur in ________.
A) inbound logistics
B) operations
C) outbound logistics
D) marketing and sales
E) service

Question

Quizplus · Accepted Answer

The problem of slipping sales is most likely to occur in the marketing and sales phase of the value chain since Sean has cut back on his advertising efforts. This may have resulted in fewer people being exposed to his game, leading to a decrease in sales.

Sean Attributes the Success of His Video Game Arcade to Advertising