Most global marketers rely on local distribution networks in foreign markets. This is because it is very expensive to build a company's own distribution network in a foreign market. This issue can be identified in the channel strategy of ________.
A) change
B) coverage
C) character
D) continuity
E) control

Question

Quizplus · Accepted Answer

The issue of relying on local distribution networks due to the high cost of building a company's own distribution network in a foreign market is identified in the channel strategy of control. This is because using local networks often means the company has less control over the distribution process compared to if it owned the distribution network outright.

Most Global Marketers Rely on Local Distribution Networks in Foreign