Which of the following is NOT an advantage of franchising as a market entry strategy?
A) local market knowledge
B) product consistency and easing of legal requirements
C) local management expertise
D) quality control is at the point of customer contact
E) economies of scale exist

Question

Quizplus · Accepted Answer

Product consistency and easing of legal requirements are actually advantages of franchising as a market entry strategy. The disadvantage of franchising is that the franchisee may have a different vision or approach than the franchisor, which may harm the brand image.

Which of the Following Is NOT an Advantage of Franchising