Ethical issues related to product strategy begin with determining what markets should be targeted.

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Ethical issues related to product strategy often involve deciding which markets to target and whether the product is appropriate for those markets. For example, marketing unhealthy foods to children or selling products that are known to be harmful to the environment may raise ethical concerns. Companies must consider the impact of their product strategy on various stakeholders, including customers, employees, shareholders, and society as a whole, and make decisions that are consistent with their values and principles.

Ethical Issues Related to Product Strategy Begin with Determining What