The fact that different people respond differently to the same sale,advertisement or other marketing variables is
A) Bayes model of reaction
B) heterogeneity
C) homogeneity
D) a results of selection bias
Correct Answer:
Verified
Q21: When writing a research report,it is important
Q22: The hierarchical Bayes model is called "hierarchical"
Q23: The executive summary is a condensed,accurate statement
Q24: In terms of presenting the research results
Q25: When writing a report,use plenty of clichés
Q27: In real applications,all of the following complexities
Q28: Having used a Bayesian estimation process,to determine
Q29: Within marketing research,"heterogeneity" is generally used to
Q30: The result of the estimation process through
Q31: The most general form of heterogeneity model
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